12.6
Imagine a hypothetical market where identical, unbranded ice cream are sold by numerous producers.
The equilibrium is established by market demand and supply, resulting in a Q1 quantity of ice cream being sold at a price of P1. The initial consumer surplus and producer surplus are illustrated on the graph.
As more consumers become health-conscious, the demand for ice cream decreases. So, the demand curve shifts to the left. As a result, the equilibrium price and quantity fall.
The new producer surplus is smaller than before, indicating a reduction in the producer surplus.
Consumer surplus experiences opposing effects. Consider the new consumer surplus and the initial consumer surplus. A portion of the initial consumer surplus is lost. However, a portion of the initial producer surplus is shifted to the new consumer surplus. The net impact on consumer surplus after a decrease in demand is indeterminate.
Conversely, an increase in demand leads to a rise in producer surplus. While a portion of the initial consumer surplus is lost, an additional area is included in the new consumer surplus. The net effect on consumer surplus remains indeterminate.
In einem Wettbewerbsmarkt werden Preis und Menge eines Produkts durch die Kräfte von Angebot und Nachfrage bestimmt. Im Marktgleichgewicht profitieren…
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