Konformität

Individuals are undoubtedly shaped by others, and social influences—whether unconscious or overt—affect thoughts and behaviors.

For instance, at a busy street intersection, someone wanting to cross safely will wait for the correct symbol. However, when joined by a group of others—who seem to be in a hurry and start walking when they’re not supposed to—that same person follows suit to fit in rather than look out of step. 

This phenomenon in which people match their behaviors to group norms is referred to as conformity.

In this case, the influence can be normative—resulting from a concern of what others might think.

Given a different dilemma, for example, when the guy is not sure what bin to put his empty coffee cup in, he watches several folks toss theirs away. Now, he’s relying on an informational influence—one in which a group provides the source of guidance and information on how to act.

The power of conformity—“everyone else is doing it”—showcases part of human nature, for better or worse, that cooperates with behaviors and values of the group or culture at hand.