Persuasion Knowledge Model
Persuasion Knowledge Model - Related Videos
02:20
Routes of Persuasion
0 Views •
2020
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors? Yale Attitude Change Approach The topic of persuasion has been one of the most extensively researched areas in social psychology...
09:26
Persuasion: Motivational Factors Influencing Attitude Change
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2023
Source: William Brady & Jay Van Bavel—New York University Decades of social psychological research sought to understand a fundamental question that pervades our social life including politics, marketing and public health; namely, how are people persuaded to change their attitudes towards an idea, person, or object? Traditional work found that there are key factors that influence whether persuasion is successful or not including the source of the persuasive message ("source"), and the...
01:52
Persuasion Strategies
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2020
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004). Get Your Foot in the Door The first effective strategy is the foot-in-the-door technique (Cialdini, 2001; Pliner, Hart, Kohl, & Saari, 1974): If a persuader—such as a salesperson—gets an individual...
11:05
Knowledge Based Cloud FE Simulation of Sheet Metal Forming Processes
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Cited by 11 •
2016
The following paper presents a novel FE simulation technique (KBC-FE), which reduces computational cost by performing simulations on a cloud computing environment, through the application of individual modules. Moreover, it establishes a seamless collaborative network between world leading scientists, enabling the integration of cutting edge knowledge modules into FE simulations.
06:08
Exploring the Role of Deontic Reasoning and World Knowledge in Wason´s Selection Task
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2025
This study aims to analyze how people reason with and about normative rules, deontic reasoning, and the importance of world knowledge in subjects´ inferences. For this purpose, one of the main experimental paradigms in reasoning research was used: Wason´s selection task.
FAQs
The model links three forms of knowledge: knowledge about the persuasion agent, knowledge about communication tactics, and knowledge about the agent’s underlying motives. People use these elements together when interpreting a message, rather than evaluating only its surface content. This connection helps explain why the same communication can produce different behavioral responses across individuals.
Experience is important because persuasion knowledge develops over time. As people encounter different attempts to influence them, their knowledge can shape how they interpret later messages, how much trust they place in them, and how readily they become skeptical. The model therefore connects learning from prior social contexts with changing responses to future persuasion.
Recognition of a persuasive intent does not dictate one uniform outcome. After identifying an influence attempt, a person may accept the message, question it, or resist it. These coping responses show how interpretation becomes behavior: recognizing the agent’s purpose or tactics can alter the person’s trust, skepticism, and eventual decision.
It helps researchers examine how people respond when a message is embedded in advertising or product placement rather than presented as ordinary information. By considering the communicator, the persuasive tactics, and the motives people infer, the model supports analysis of acceptance, questioning, or resistance and connects those reactions to trust, skepticism, and consumer decisions.
Context matters because the same influence attempt may be interpreted differently in advertising, social influence, or interpersonal communication. The model directs attention to the surrounding social situation and to the person’s accumulated persuasion knowledge. This makes it useful for explaining variation in attitudes and behavior across settings instead of treating responses as universally identical.
Researchers can use it to connect message interpretation with observable consumer responses. They can consider whether people recognize a persuasive purpose, how they interpret the agent’s tactics and motives, and whether they accept, question, or resist the communication. This framework helps relate those responses to trust, skepticism, and behavior in different contexts.