Utilitarianism

Utilitarianism is an ethical theory that evaluates actions by their consequences, favoring choices that produce the greatest overall benefit or well-being. In clinical decision-making, it compares expected outcomes by weighing benefits, harms, risks, and the number of people affected, often prioritizing the option that maximizes net utility. This framework can guide resource allocation, public health planning, treatment policies, and triage when needs exceed available care. Although utilitarian reasoning supports population-level benefit, its application must also address fairness, individual rights, uncertainty, and the possibility that maximizing total benefit could disadvantage vulnerable patients.

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Research

JoVE Journal - Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

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Cited by 10 •

2017

This paper describes the use of a desktop virtual store to create virtual shopping environments to investigate in-store consumer behavior. A description of the protocol to build and run experiments, example results from an experiment concerning store layout, and important considerations when conducting virtual store experiments are presented.

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