18.5
Dans la théorie des jeux, un gain fait référence au résultat qu'un joueur reçoit en fonction de ses propres actions et des actions des autres. Les gai…
Un gain est un résultat qu’un joueur reçoit en participant à un jeu en fonction des actions qu’il choisit et que ses adversaires choisissent. Cela peut varier en fonction du type de jeu. Par exemple, les consommateurs peuvent mesurer leur rendement en termes d’utilité ou de surplus du consommateur, tandis que les entreprises considèrent souvent les bénéfices comme leur rendement.
Une matrice de gains est un outil qui affiche clairement les gains possibles pour chaque joueur compte tenu de différentes combinaisons de stratégies.
Prenons l’exemple de deux vendeurs de crème glacée concurrents sur une plage, le vendeur A et le vendeur B. Ils peuvent choisir de fixer des prix élevés ou bas pour leurs glaces. Les gains sont représentés en dollars sous forme de bénéfices.
Dans cette matrice, le premier chiffre de chaque paire représente les bénéfices du fournisseur A en dollars.
Le deuxième chiffre est les bénéfices du fournisseur B en dollars.
Par exemple, si les deux fournisseurs fixent des prix élevés, chacun gagne 100 $.
Toutefois, si le fournisseur A fixe un prix élevé tandis que le fournisseur B opte pour un prix bas, le fournisseur B gagne 150 $, après l’augmentation de la quantité demandée pour son produit en raison de son nouveau prix inférieur. De plus, le fournisseur A ne gagne que 50 $ en raison d’une baisse de la demande pour son produit.
View the full transcript and gain access to JoVE Business videos
Q1: What is a payoff in game theory?
A payoff is the outcome a player receives based on their own actions and their opponents' choices. Payoffs vary by player type: consumers measure payoff as utility or consumer surplus, while firms typically measure it as profit in dollars. Payoffs are central to decision-making, as players aim to choose strategies that maximize their payoff given potential competitive responses.
Q2: How does a payoff matrix help players make decisions?
A payoff matrix visually displays all possible outcomes for each combination of players' strategies, clarifying potential profits or losses. By analyzing the matrix, each player can predict competitor behavior and adjust strategy accordingly. The matrix structure reveals how different strategic choices interact, enabling informed decisions that maximize payoffs while considering competitive moves and their impacts.
Q3: What do the numbers in a payoff matrix represent?
In a payoff matrix, each cell contains a pair of numbers representing the payoffs for both players. The first number shows one player's payoff, and the second number shows the other player's payoff for that strategy combination. For example, if both ice cream vendors set high prices, each earns $100 in profits, displayed as (100, 100).
Q4: How do competitive pricing strategies affect payoffs in a payoff matrix?
Competitive pricing directly influences payoffs through demand shifts. When one vendor lowers prices while the competitor maintains high prices, the low-price vendor attracts more customers and earns higher profits, while the high-price vendor loses demand and earns less. When both vendors lower prices, overall profits decline for both due to increased competition, even though quantity demanded increases.
Q5: Why do players analyze payoff matrices to find equilibrium strategies?
Players analyze payoff matrices to identify equilibrium strategies where neither player has incentive to deviate from their choice given the competitor's action. This structured approach helps businesses predict competitive responses and avoid losing profit or missing opportunities. Understanding equilibrium reveals stable strategy combinations that maximize payoffs while accounting for rational opponent behavior.
Q6: How do payoffs differ between cooperative and non-cooperative game scenarios?
Payoffs depend on whether players can coordinate strategies. In cooperative vs non cooperative games, players may negotiate agreements affecting outcomes. When players cooperate, they can achieve payoffs that benefit both parties. In non-cooperative settings, each player acts independently, often resulting in lower combined payoffs as players pursue individual profit maximization without coordination.
Q7: What happens to payoffs when both competitors choose the same pricing strategy?
When both competitors choose identical strategies, payoffs depend on the strategy level. If both set high prices, each earns substantial profits like $100 each. If both offer discounts, profits decline to $400 each due to reduced margins and increased competition. Symmetric strategy choices create predictable, though not necessarily optimal, payoff outcomes for both players.