Social Learning Theory

Social Learning Theory is a psychological framework proposing that people acquire behaviors, attitudes, and emotional responses through observing others and interacting with their social environments. Learning can occur without direct reinforcement: individuals attend to a model, retain the observed behavior, reproduce it when able, and develop motivation based on expected outcomes, including rewards or consequences. The theory also emphasizes reciprocal interaction among personal factors, behavior, and the environment. In psychology, it helps explain imitation, social development, aggression, and health-related behavior, while informing education, parenting, psychotherapy, and interventions designed to promote beneficial behavioral change.

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JoVE Core - Social Psychology

Social Exchange Theory

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2020

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003). People are motivated to maximize the benefits...

Social Exchange Theory

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2025

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...

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JoVE Core - Social Psychology
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Attribution Theory

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2020

Behavior is a product of both the situation (e.g., cultural influences, social roles, and the presence of bystanders) and of the person (e.g., personality characteristics). Subfields of psychology tend to focus on one influence or behavior over others. Situationism is the view that our behavior and actions are determined by our immediate environment and surroundings. In contrast, dispositionism holds that our behavior is determined by internal factors (Heider, 1958). An internal factor is an...

Prospect Theory

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2023

Source: Laboratory of Jonathan Flombaum—Johns Hopkins University What’s the value of a dollar? Currencies store value to facilitate trade. Implied in any economic transaction is the value of a unit of currency. But what is the subjective value of a dollar? For a long time, economists assumed the answer to this question to be, specifically, that a dollar has a value determined by the market and that the subjective value of a dollar is always that, more or less. Beginning in the early 1970s,...

From Theory to Design: The Role of Creativity in Designing Experiments

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2023

Source: Laboratories of Gary Lewandowski, Dave Strohmetz, and Natalie Ciarocco—Monmouth University Research studies come into being when a researcher speculates about human thought, emotions, or behavior, and has a theory that offers a potential explanation. Often the researcher’s theory is firmly situated in everyday common experiences that may not naturally lend themselves to direct empirical study. For example, researchers speculated that perception of a person on Facebook is influenced by...

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