Intuitive System

The intuitive system is a fast, largely automatic mode of thinking that uses accumulated experience, associations, and emotional cues to guide judgments and decisions with little conscious effort. It operates by rapidly recognizing patterns and applying mental shortcuts, or heuristics, rather than deliberately analyzing every available piece of information. In psychology, studying the intuitive system helps explain immediate impressions, social judgments, risk perception, and everyday choices. Its efficiency supports adaptive decision-making when time or information is limited, but reliance on heuristics can also produce predictable cognitive biases, especially when situations are unfamiliar or misleading.

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Education

JoVE Core - Social Psychology

Reason and Intuition

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2020

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...

The Availability Heuristic

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2020

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989): When one is faced with too much information When the time to make a decision is limited When the decision to be made is unimportant When there is access to very...

Research

JoVE Journal - Medicine
Free Sample

The Mouse Round-window Approach for Ototoxic Agent Delivery: A Rapid and Reliable Technique for Inducing Cochlear Cell Degeneration

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Cited by 11 •

2015

Various methods exist for introducing ototoxic agents to the cochleae of animal models. Presented is a surgical protocol for delivery of ototoxic agents to the round window niche. The procedure is reliable, creates targeted intra-cochlear lesions, and avoids mechanical damage to the microarchitecture. Examination of cochlear self-repair/regeneration is possible.

Cause and Effect

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2020

While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone? There is no...

Bystander Effect

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2020

The discussion of bullying highlights the problem of witnesses not intervening to help a victim. This is a common occurrence, as the following well-publicized event demonstrates. In 1964, in Queens, New York, a 19-year-old woman named Kitty Genovese was attacked by a person with a knife near the back entrance to her apartment building and again in the hallway inside her apartment building. When the attack occurred, she screamed for help numerous times and eventually died from her stab wounds.

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