Name: the inverted-face effect
Uploaded: 2023-04-30T06:46:13.000Z
Duration: 6 min 13 s
Channel: JoVE

K12 Standards

new-york-state-science-learning-standards

New York State Science Learning Standards

High School

Life Science

Structure and Function

HS-LS1-2.

The Inverted-face Effect

1. Equipment and Stimuli
<ol>
	<li>This experiment requires a computer and experiment scripting software.</li>
	<li>In addition, the experiment requires a relatively large set of facial images, preferably with similar lighting conditions and without emotional expressions. Many databases of such images are available freely online for research purposes. A good resource is the MIT face database: http://web.mit.edu/emeyers/www/face_databases.html#oulu</li>
</ol>
2. Design
<ol>
	<li>Assemble a set of 80 facial images. Divide them in half, into two groups of 40. Use one group in the incidental exposure portion of the experiment, and reserve the other group to use as foils in the test portion.
	<ol>
		<li>Note that your two groups should have the same relative proportions of males and females. In other words, if there are 25 male faces in one group of 40, there should be 25 in the other as well.</li>
	</ol>
	</li>
	<li>The incidental exposure program
	<ol>
		<li>The first part of the experiment involves incidentally exposing a participant to a set of 40 faces through a cover task.</li>
		<li>The experiment starts with a 'Ready' screen. Pressing the spacebar begins the exposure.</li>
		<li>Once the spacebar is pressed, each of the 40 faces is shown one-at-a-time for 1 s. After each image, a screen that says "Male/Female?" appears. (The cover task for the participant is to report whether a face was male or female.)</li>
		<li>Set the program to advance to the next face after the participant presses either the M or F key, (corresponding to Male and Female). Figure 1 schematizes the sequence of events in the exposure phase of the experiment.</li>
		<li>This phase of the experiment is a total of 40 trials-one for each face in the set.</li>
	</ol>
	</li>
</ol>
<img alt="Incidental encoding and surprise test diagram illustrating gender identification process." src="/files/ftp_upload/10209/10209fig1.jpg" data-altupdatedat="1761830439000" data-alt="Figure 1"> 
Figure 1. Methods for an incidental encoding memory paradigm designed to demonstrate the inverted face effect. The experiment has two parts. In the first part, called the incidental-encoding phase, participants observe a set of 40 faces, one by one, and are asked to simply report whether each face is male or female. In the second phase, the participant is given a surprise memory test. In each trial, two faces are shown side-by-side. One of each pair is one of the faces shown in the encoding phase, and the other, called the foil, is a new face, never seen before by the observer. The task is to use the right and left arrow keys to indicate which face in each pair is the one seen previously. Crucially, half the face pairs appear upside-down. The measure of interest is report accuracy for right-side up compared with upside-down faces. <a href="https://www.jove.com/files/ftp_upload/10209/10209fig1large.jpg" target="_blank">Please click here to view a larger version of this figure.</a>
<ol start="3">
	<li>The test phase program
	<ol>
		<li>The test part of the experiment also includes 40 trials.</li>
		<li>For each trial, randomly select one of the old faces and one of the previously reserved faces (of the same sex). Place one on the left side of the screen and one on the right.</li>
		<li>The task is for the participant to indicate with the left or right arrow key which of the faces in a pair was seen before.</li>
		<li>The crucial manipulation is that in half of the trials, the two faces are presented upside-down.</li>
		<li>Randomly intermix upside-down and right-side-up trials.</li>
	</ol>
	</li>
</ol>
3. Running the Experiment
<ol>
	<li>Before the experiment begins, it is a good idea to ask the participant if she or he has any known visual impairments or difficulties, and in particular, if they think they have any difficulty recognizing people.</li>
	<li>Seat a participant 60 cm from the monitor of the presentation computer.</li>
	<li>Explain the encoding phase to the participant as follows, without mentioning the test phase to come:
	<ol>
		<li>"This is an experiment about face perception. In each trial, you will see a single face for one second, followed by a screen in which you will be asked to identify the sex of the face you just saw. Press the M key for male and the F key for female. The task may seem very easy, as we are conducting a study with several experiments, some including easy-to-identify stimuli and some with digitally-altered, more challenging stimuli. The results, taken together, will help us understand the facial features used to recognize the sex of a face. Whether it feels easy or hard to you, please do your best. There are only 40 trials, and it will take less than five minutes to complete."</li>
	</ol>
	</li>
	<li>Start the program and stand nearby as the participant completes this phase of the experiment.</li>
	<li>When the participant is done, say the following:
	<ol>
		<li>“Thank you for completing that portion of the study. I would like you now to do a second experiment, one that will also last only five minutes. In each trial, you will see two faces, one on the left side of the screen and one the right side. One of the faces in each pair will be one of the faces you just saw, and the other will be a new face, one that did not appear in the judgment task you just did. Your task now is to identify the ‘old’ face, the one that appeared in the judgment task. Use the left arrow key to indicate the face on the left, and the right arrow key for the face on the right. In some of the trials, the two faces are shown upside-down. This is irrelevant—your task is always to do your best to identify the face that you think you saw once already.”</li>
		<li>Stand by as the participant completes the memory test.</li>
	</ol>
	</li>
</ol>

The discovery that inverted faces are difficult to process has many applications. Neuroimaging studies, for example, have taken advantage of the effect to identify brain regions involved in specialized face processing. Brain scans are taken when observers view upright as well as inverted faces. The responses to the two kinds of stimuli are then compared. Both sets of stimuli have very similar visual properties overall, leading to similar activity throughout much of the visual system. In one brain area though, upright fac...

the inverted-face effect

Source: Laboratory of Jonathan Flombaum&#8212;Johns Hopkins University
In perception, it is often the case that the ability to recognize and interpret complex stimuli feels effortless but actually demands complicated and intensive processing. This is because processing is specialized and automated for certain types of very important stimuli. Among the best examples of this phenomenon is face processing. People do not try to detect and recognize faces. It just seems to happen. However, detecting faces and telling them apart from one another is actually a demanding computational task.

Human facial recognition abilities rely on specialized computations and dedicated brain networks. One simple demonstration of this is the inverted-face effect. Recognizing upside-down faces is far more difficult than recognizing them right-side up, but the same is not true for many other kinds of visual objects. The inverted-face effect is demonstrated in a variety of ways. This video shows an incidental encoding memory paradigm for investigating facial processing and the inverted-face effect.

To analyze the results, simply compute the proportion of faces correctly identified by the participant in trials with upside-down (inverted) and trials with right-side up (upright) faces. Compare performance using a bar graph, as shown in Figure 2. For most visually normal observers, accuracy will be much higher with upright compared to inverted faces. However, this is a difficult task, and you may find performance below 0.9 even for upright faces. For inverted faces, performance may even approach chance...

Source: Laboratory of Jonathan Flombaum&#8212;Johns Hopkins University
In perception, it is often the case that the ability to recognize and interpret ...

We don?t try to detect and recognize faces?it just happens, incidentally.Impressively, for successful recognition, complex and demanding computations must occur in dedicated brain networks to integrate separate features into a cohesive face.While recognizing faces right side up is relatively easy, identifying them in an upside-down position is far more difficult, even though this is not true for other kinds of visual objects. This is often referred to as the inverted-face effect, and is used in experiments designed to investigate how face recognition takes place both cognitively and in the brain. This video will demonstrate how to design and execute, as well as how to analyze and interpret an experiment investigating the inverted-face effect via an incidental-encoding memory paradigm. In this experiment, participants are asked to judge male and female faces in two difference phases: incidental exposure and testing.During the first incidental-exposure part, the participant is shown a set of 40 faces, one-at-a-time for 1 s each.After every image is displayed, the participant is asked to report whether it was male or female by making an associated key press. This process mimics our natural ability to process faces?incidentally, without knowing it. Then, for the second, test phase, the participant is shown two faces side-by-side. One is randomly chosen from the incidental-exposure portion and the other, called the foil, is sex-matched and never seen before by the participant.Faces in the testing period are also randomly intermixed, with half of them upside-down and the other half, right side up. The participant is asked to indicate which of the two was seen previously. In this case, the dependent variable is the number of faces correctly identified?a simple measure of memory accuracy?across upright and inverted orientations.Participants are expected to perform better at recalling previously seen faces when they are shown upright, as opposed to inverted. Poor performance when identifying the inverted faces is known as the inverted-face effect.Before starting the experiment, verify that the participant does not have any known visual impairments or difficulty in recognizing people.To begin, seat the participant 60 cm from the presentation computer. Explain the instructions for the incidental-exposure phase without mentioning the test phase to come. Start the program and stand nearby as the participant performs the first phase of the experiment and completes 40 trials in a 5-min period. Note that they see a single face for 1 s, and identify the sex of the face by pressing the 'M' key for male or 'F' for female. Following the initial phase, thank the participant for completing this portion of the study and inform them of the instructions for the next test phase.Once again, start the program and stand nearby as they complete the second memory phase of 40 trials. In this part, note that the participant presses either the left or right arrow key to indicate which face was observed previously. To analyze the data, simply calculate the proportion of faces correctly identified and graph the results of memory accuracy by trial type: upright versus inverted. Notice that for most visually normal participants, the accuracy is much higher when identifying faces that are upright as opposed to inverted, demonstrating the inverted-face effect.Poor performance with the inverted ones?near chance?suggests that specialized facial processing mechanisms are tuned to take advantage of the fact that they are almost always experienced in an upright orientation.Now that you are familiar with the complexity involved in processing inverted faces, let?s examine additional research scenarios where the effect can be applied.Neuroimaging studies have used the inverted face effect to identify brain regions involved in specialized face processing.Upright faces produce a stronger neural response in the fusiform face area, or FFA, than inverted ones, suggesting that inverted faces fail to engage specialized face-processing neurons.In addition, brain damage to the FFA may result in a disorder known as prosopagnosia?the inability to recognize faces, including your own. The task is often used to diagnose face blindness, as prosopagnostic individuals typically have just as much difficulty identifying right-side-up faces, as they do with those that are inverted.You?ve just watched JoVE?s introduction to the inverted face effect. Now you should have a good understanding of how to design and conduct this type of experiment by implementing the encoding of a series of faces and retrieving familiar faces by memory. You should also know how to analyze and interpret the results.Thanks for watching!

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HS-LS1-1.

The Inverted-face Effect

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