Disgust, Sadness, and Money Choices

Disgust and sadness can change how people value money and objects. Psychologists and economists have found that emotions can shape behavior, including consumer choices, and these feelings do not always come from the transaction itself. Incidental emotions are emotions that are unrelated to the decision at hand, yet they can ...

People behave differently based on their mood, and as it turns out, this principle extends to the consumer market, where financial decisions are not just the result of cost-benefit calculations; other factors?like emotion?are at play when valuing particular items.

For instance, while an individual is shopping online for a new instrument, h...