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Social Psychology

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Social Judgement and Decision-Making

When Stereotypes Shape Quick Judgments

Description

The representativeness heuristic is a biased way of thinking that can shape quick judgments. It happens when people unintentionally stereotype someone or something based on how well it fits a mental image.

For example, you may assume that professors spend their free time reading books and having ...

Transcript

When a person encounters someone new, they may quickly internally question and categorize the individual based on their own mental representation of that category.

For example, one might think that the guy resembles a yoga instructor, due to his calm demeanor, flexible behavior, healthy lifestyle, and outward positivity.

Her stra...

Tags

Base Rate LikelihoodMental PrototypeCognitive BiasStereotype FormationJudgment Under UncertaintyProbability AssessmentCause Effect RelationshipAstrology PersonalityMental Image Similarity