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Social Psychology

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Social Judgement and Decision-Making

Anchoring Bias in Everyday Decisions

Description

Anchoring bias can shape everyday decisions and problem solving. It happens when you focus too much on one piece of information while making a choice. That first piece of information becomes the anchor.

People usually use knowledge and reasoning to make good decisions. Those judgments are often s...

Transcript

When faced with uncertainty, someone may not realize that they rely on the very first piece of information they encounter, which can bias their judgment.

For example, a police officer pulls over a car for speeding. In this instance, the number posted on the speed limit sign serves as the initial anchor—the arbitrary starting point&...

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