15.8
When deciding how to structure a study that involves groups of people, researchers typically choose between two experimental designs: between-groups and repeated-measures or within-subjects.
Perhaps a researcher wants to compare how much readers empathize with the protagonist in a story—the dependent variable—when they read text that contains more emotional language versus more descriptive wording—the two levels of the independent variable.
She may decide to use a between-groups design—randomly assigning different individuals to each condition: the emotional language and descriptive language groups. As a result, each participant will only take part in one condition.
With random assignment, any potential confounds, such as how much people normally empathize with characters while reading, should be more equally distributed across both groups.
Alternatively, the researcher may decide to carry out the same study using a repeated-measures design—assigning the same participants to every level of the experimental conditions. Here, after taking part in one condition, each participant will also complete the second condition.
In this repeated-measures, or within-subjects design, potential co
The most basic experimental design involves two groups: the experimental group and the control group. The two groups are designed to be the same excep…
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