2.3
Cultures are often described as either individualistic or collectivistic, each offering different perspectives on the self.
In individualistic cultures like North America and Western Europe, identity is self-contained, with particular traits, abilities, values, and dreams remaining fairly constant.
People from individualistic societies often complete the phrase “I am ___” with personal attributes, such as “I am straightforward and outgoing.”
These cultures value an independent identity, where adulthood means becoming self-reliant, often found in affluent, urbanized, service-based societies.
Additionally, Western media celebrates self-expression, personal control, and self-love.
In contrast, in collectivistic cultures like Asia, Africa, Mexico, and South America, identity is interdependent and shaped by relationships, social roles, and group affiliations.
Individuals from collectivist cultures often use social identities to finish the statement “I am ___,” like “I am a team player and a dragon.”
In these cultures, people are more self-critical and focus less on positive self-views.
Finally, patterns of independence and interdependence vary across and within cultures, shifting with contexts like region or socioeconomic status.
Cultural frameworks for understanding the self are often categorized into two broad orientations: individualism and collectivism. These paradigms infl…
Copyright © 2026 MyJoVE Corporation. All rights reserved.