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Modern life is replete with emotion and stress. Who has avoided the emergency room or (witnessing) a traffic accident? In order to perform efficiently under such stressful situations, it is important to preserve one's composure by focusing on the relevant stimuli. However, research has shown that the emotional valence of the stimulus can affect attention, in particular modulate the speed of processing. In the laboratory, one of the most popular paradigms to study the effect of negative stimuli on performance is the emotional Stroop task. The typical finding is that it takes people longer to name the ink color of emotion words than that of neutral words, the Emotional Stroop Effect (ESE). There are several accounts that attempt to explain the observed slowdown attributing attention3, freezing2, or mood3, however it is still a matter of current debate.
The experimental setup of the emotional Stroop task is well known. Words in color are presented singly for view and the participant's task is to name the ink color of each word as quickly and accurately as possible. The words come from two categories of different valence. The first category includes negative words (e.g., DEATH) or words related to a specific psychopathology (e.g., GERMS with obsessive-compulsive patients or BATTLE with post-traumatic stress disorder patients). The second category includes neutral words (e.g., CHAIR). The ESE is the difference in color-naming latency between the emotional and the neutral words. The stimuli can be presented in a single block with emotion and neutral words intermixed in a random fashion or in two separate blocks defined by word category. The slowdown with emotion words is usually more pronounced when the ESE is derived in the blocked design4, 5. Therefore, the block design has become the method of choice for researches of the ESE and it is the method applied in this protocol too (see Figure 1 for an illustration of the emotional Stroop experimental setup).

Figure 1: The Experimental Array in the Emotional Stroop Task: The participant's task is to name color in which the word appears. Please click here to view a larger version of this figure.
It is important to distinguish the ESE from its older namesake, the classic Stroop effect (SE)6. In the classic Stroop task, color words such as RED or GREEN are presented in various ink colors and the participant's task is to name the ink color of the words. Despite the shared task — to identify the ink color of words — the SE and the ESE differ. Because the words are color words, the stimuli in the classic Stroop task divide into congruent (the word naming its ink color) and incongruent (word and color conflict) categories. The SE is defined as the difference in color naming performance between congruent and incongruent stimuli. Because the quality of congruity does not apply to stimuli in the ESE — the word CANCER in blue is neither more nor less congruent than the word LECTURE in brown — the SE is not defined in the environment of the ESE. The ESE documents the effect of the emotional valence of the stimuli on performance.
The ESE, just like the SE, has generated voluminous research. In fact, the ESE rivals its namesake in sheer output of experimental studies with both patient and non-patient populations (for a review, see1, 7). The task has been employed with a gamut of pathologies from generalized anxiety (e.g., 8, 9) to trait anxiety (e.g., 10, 11) to obsessive-compulsive disorders (e.g., 12, 13) to depression9, 14 to social phobia15, 16 to post-traumatic stress disorders (e.g., 17, 18). The ESE has also been studied with unselected populations (e.g., 2, 3, 19, 20), although the effects in heathy participants are not always observed and are often less pronounced. At least a portion of ESE's popularity is attributable to its objective nature as it is not based on self-report and is not intrusive. Furthermore, the emotion words can be selected to tap the specific pathology or current concern of the patient.
Below, we portray the steps required to design and perform an emotional Stroop experiment. Our purpose in this report is to describe in detail an ESE experiment with needed controls. The most important feature of this design is the control it provides against various threats to validity. The main threat treated in this design is that of habituation. Adopting these procedures renders the ESE a valid and reliable means of assessing attention under emotion.