Funnel Chest

Funnel chest, or pectus excavatum, is a structural deformity in which the breastbone and adjacent ribs curve inward, creating a depression in the chest wall. It usually develops during childhood or adolescence as abnormal growth of the costal cartilage pushes the sternum posteriorly, and its severity can vary widely. Mild cases may cause few symptoms, whereas deeper deformities can affect body image, exercise tolerance, or cardiopulmonary function by restricting chest expansion or displacing the heart. Clinical evaluation, imaging, and functional testing help guide management, which may include observation, physical therapy, vacuum-based correction, or surgical repair.

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JoVE Business - Marketing

Marketing Funnel - Application

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2024

IMC, or Integrated Marketing Communication, strategically connects all messages, ensuring a seamless consumer experience. It guides customers from awareness to purchase and beyond, optimizing the marketing funnel. In the Awareness Stage, IMC uses various strategies such as public relations, social media, SEO, and mass media ads to introduce the brand or product to potential customers. During the Interest Stage, IMC employs tactics such as email marketing, direct mail, and informative web...

Marketing Funnel - Concept

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2024

The marketing funnel represents the customer's journey from initial product or service awareness to purchasing. It is illustrated as an inverted pyramid, which is divided into various stages, and each stage fulfills a distinct role in marketing. The awareness stage: It marks the beginning, where potential customers become acquainted with a product or service. Marketers focus on generating brand awareness and attracting a broad audience through content marketing, social media, and advertising.

Flail Chest-I

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2024

Overview of Flail Chest Flail chest is a severe and potentially life-threatening condition characterized by the fracture of three or more adjacent ribs in multiple places. It is most commonly caused by direct impacts and trauma, such as motor vehicle accidents or injuries from a steering wheel impact. It can also occur due to falls in elderly individuals with osteoporosis, or assaults involving sharp objects. Pathophysiology The pathophysiology of flail chest is complex, involving fractures of...

Flail Chest-II

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2024

Managing flail chest, a condition characterized by a segment of the chest wall moving independently from the rest of the thoracic cage, requires a comprehensive approach. It includes a thorough assessment of the patient's condition, a diagnostic evaluation to determine the extent of the injury, and the implementation of appropriate medical interventions tailored to the individual's needs. Assessment: 1. Clinical Evaluation: History: • Nurses obtain a detailed history of the traumatic event,...

Chest Physiotherapy

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2025

Chest Physiotherapy (CPT) is a therapeutic technique used in respiratory care to improve ventilation, clear bronchial secretions, and enhance the efficiency of respiratory muscles. This therapy includes three primary procedures: postural drainage, percussion, and vibration. It can be performed on spontaneously breathing patients and those who are intubated and mechanically ventilated. Purpose CPT is primarily used for patients with excessive bronchial secretions who have difficulty clearing...

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