Psychological Bias

Psychological bias is a systematic pattern of judgment or decision-making that can influence how people perceive information, interpret events, and evaluate others. These biases arise when mental processes use shortcuts, prior beliefs, emotional responses, or selective attention to handle complex or incomplete information, sometimes producing predictable deviations from objective reasoning. In psychology, researchers study phenomena such as confirmation bias, availability bias, and implicit bias through experiments, surveys, and behavioral measures. Understanding psychological bias helps explain errors in memory, social judgment, and risk assessment, while supporting more careful decision-making in education, healthcare, organizations, and research.

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JoVE Business - Finance

An Overview of Psychological Concepts and Behavioral Biases

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2026

Behavioral biases influence financial decision-making by shaping how individuals perceive risk, assess information, and react to market fluctuations. These biases, rooted in cognitive shortcuts or heuristics, allow quick decision-making but can lead to systematic errors. Recognizing these biases is crucial for investors, as they impact portfolio management and financial outcomes.Limited attention bias occurs when individuals focus on salient or easily accessible information while neglecting...

Perspectives on Social Psychology

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2023

Social Psychology is a complex field—one that investigates how social contexts affect people’s actions, thoughts, and attitudes. It brings the scientific method into our everyday lives by addressing questions relevant to interactions amongst individuals near and far or even over the internet. For example, the video about ostracism details an approach to induce feelings of exclusion without direct face-to-face contact. These videos are meant to show the wide reactionary nature of human beings,...

Confirmation Biases

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2020

The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias? Another...

Perspectives on Experimental Psychology

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2023

Source: Laboratories of Gary Lewandowski, Dave Strohmetz, and Natalie Ciarocco—Monmouth University As the Department Chair of Psychology at Monmouth University, I teach primarily upper level undergraduate students who are interested in Experimental Methods. These classes don’t have the same inherent appeal to students. This JoVE Psychology collection will help students vicariously watch the experiments being performed from start to finish, allowing them to gain exposure to over a dozen topics...

Perspectives on Cognitive Psychology

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2023

Source: Laboratory of Jonathan Flombaum—Johns Hopkins University As an Assistant Professor of Psychology and Cognitive Science at Johns Hopkins University, I teach Introduction to Cognitive Psychology. This large class primarily consists of freshman and sophomores majoring in related fields, like Psychology, Neuroscience, or Cognitive Science. One of the challenges I face in the classroom is teaching students to appreciate how data are obtained in the process of performing experiments.

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