Sustainable Practices

Sustainable practices are methods that reduce environmental and social harm while supporting durable economic activity and responsible resource use. In finance, these practices operate through environmental, social, and governance (ESG) analysis, exclusion or inclusion screens, shareholder engagement, and capital allocation toward activities with stronger sustainability performance. They help investors and financial institutions identify material risks, assess opportunities, direct funding, and evaluate how portfolios affect communities and ecosystems. Applied to lending, investment, and corporate decision-making, sustainable practices can improve transparency, support transition planning, and align financial choices with longer-term resilience.

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JoVE Business - Marketing

Sustainability in Services Marketing

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2025

Integrating environmentally, socially, and economically responsible practices into the service delivery process emphasizes long-term value creation for stakeholders. Sustainability in the services marketing approach requires providers to design and deliver services that minimize negative environmental impacts while addressing social and economic responsibilities. Environmental sustainability in services focuses on reducing ecological impacts throughout the service lifecycle. Green service...

Sustainable Marketing

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2024

Sustainable marketing is crucial in today's business landscape for several reasons. It reflects a company's commitment to not only economic growth but also environmental stewardship and social responsibility. Firstly, sustainable marketing resonates with consumers' growing awareness and concern about the environment. Many consumers prefer products and services that are eco-friendly and socially responsible, leading to increased customer loyalty and brand value. Secondly, sustainable marketing...

Oligopoly and its Unfair Practices

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2024

An oligopoly, where market power is concentrated among a few entities, can lead to unfair strategies that disrupt the competitive landscape and reduce economic efficiency. Unfair practices in an oligopoly can distort the market's natural competitive forces, leading to consumer harm. Such practices often include price-fixing, market division, collusion, predatory pricing, and product tying. Price-fixing involves firms agreeing to sell at a set price above the competitive equilibrium, effectively...

Deceptive Practices in Marketing Communications

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2024

Unethical pricing tactics harm consumers through price gouging, bait-and-switch, and false advertising. They result in inflated prices, unnecessary purchases, and eroded trust in the marketplace. Avoiding these unethical practices in market communication is vital for maintaining trust and credibility with consumers. Addressing ethical concerns in pricing requires a multi-faceted approach: • Always provide accurate and honest information about your products or services. Misleading...

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