1. Participant Recruitment
2. Data Collection

Figure 1: One of the more common test stimuli used to elicit the fudge factor is the Adding-To-10 Task. Participants are instructed to find two numbers that add to ten in each matrix (e.g., 4.31 and 5.69 in the example above).
3. Data Analysis
Source: Julian Wills & Jay Van Bavel—New York University
Classical economic theory asserts that people are rational and self-interested. In addition t…
Chapters in this video
0:00
Overview
1:25
Experimental Design
4:04
Running the Experiment
5:53
Representative Results
7:03
Applications
8:40
Summary
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