7.24
The Tip-of-the-Tongue phenomenon is a cognitive state in which a person temporarily cannot recall a word or piece of information despite feeling that they know it.
While the exact word remains elusive, people often remember related details, such as the first letter or the number of syllables. For example, people struggle to recall an actor's name despite remembering their face or knowing it starts with "B," but they are still unable to retrieve the full name.
The theory behind this phenomenon is that it results from retrieval failure due to a disconnect between the stored memory and the retrieval process.
This disconnect may happen because of interference from similar words or concepts, or because the memory trace is weak.
Another example is solving a crossword puzzle with the clue "colorful scarf." A person might initially think of the word "bandage" instead of "bandanna." This happens because similar sounds or word patterns are linked in verbal memory, leading the brain to retrieve related but incorrect words.
The tip-of-the-tongue (TOT) phenomenon is a cognitive experience characterized by a temporary inability to retrieve specific information from memory d…
Copyright © 2026 MyJoVE Corporation. All rights reserved.