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Journal / Behavior / Spot aydınlatma müşterileri, 3S modeli ile stok,…
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Behavior

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JoVE Journal Behavior
Spot aydınlatma müşterileri, 3S modeli ile stok, raf ve mağaza seviyelerinde görsel dikkat
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Spot aydınlatma müşterileri, 3S modeli ile stok, raf ve mağaza seviyelerinde görsel dikkat

Article DOI: 10.3791/58846-v • 06:30 min • May 24th, 2019
May 24th, 2019 •
1,2, 2, 3
1Department of Management/MAPP, Aarhus University, 2Department of Psychology & CTF, Service Research Center, Karlstad University, 3Department of Business Administration & CTF, Karlstad University

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Stok, raf ve mağaza: Bu makalede, yeni bir kavramsallaştırılması içinde-mağaza arama sürecinin, 3S modeli, hangi analiz üç farklı düzeylerde müşterilerin görsel dikkatini yakalar sunar. 3S modelinde her bir analiz seviyesinden biri olan üç göz izleme çalışmaları aracılığıyla kavramsallaşma yararlılığını gösteriyoruz.

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Davranış sayı 147 görsel dikkat göz izleme mağaza Içi arama 3S modeli mağaza raf stok paketleme tasarımı raf tasarımı mağaza tasarımı
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