Journal
/
Behavior
/
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
JoVE Journal
Behavior
A subscription to JoVE is required to view this content.  Sign in or start your free trial.
JoVE Journal Behavior
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

DOI:
10.3791/60035-v

•

08:27 min

•

September 27, 2019

•

,
1Department of Fashion Industry,Ewha Womans University, 2Department of Business Administration,Duksung Women’s University

Chapters

  • 00:04Title
  • 01:07Participant Recruitment
  • 02:38Survey Procedure
  • 03:18Data Preparation
  • 04:31Confirmatory Factor Analysis (CFA)
  • 05:25Results: Representative Consumer Benefits Evaluation
  • 07:31Conclusion

Summary

Automatic Translation

Automatic Translation

Presented here is a protocol to examine consumer responses toward mass customization in the context of online retailing. The protocol details the online survey procedure and how to analyze data using structural equation modeling and group differences using latent mean analyses.

Tags

Keywords: Mass CustomizationConsumer BenefitsStructural Equation ModelingLatent Means AnalysisOnline Apparel ShoppingTrench Coat CustomizationPerceived BenefitsEmotional AttachmentAttitude Toward CustomizationLoyalty Intentions

Article

Embed

ADD TO PLAYLIST

Usage Statistics

Related Videos

check_url/60035?article_type=v

The Crossmodal Congruency Task as a Means to Obtain an Objective Behavioral Measure in the Rubber Hand Illusion Paradigm
check_url/60035?article_type=v

Nest Building as an Indicator of Health and Welfare in Laboratory Mice
check_url/60035?article_type=v

Combined Shuttle-Box Training with Electrophysiological Cortex Recording and Stimulation as a Tool to Study Perception and Learning
check_url/60035?article_type=v

Vagus Nerve Stimulation as a Tool to Induce Plasticity in Pathways Relevant for Extinction Learning
check_url/60035?article_type=v

Using a Split-belt Treadmill to Evaluate Generalization of Human Locomotor Adaptation
check_url/60035?article_type=v

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
check_url/60035?article_type=v

How to Build a Dichoptic Presentation System That Includes an Eye Tracker
check_url/60035?article_type=v

Creating and Applying a Reference to Facilitate the Discussion and Classification of Proteins in a Diverse Group
check_url/60035?article_type=v

Mobile Game-based Virtual Reality Program for Upper Extremity Stroke Rehabilitation
check_url/60035?article_type=v

Nest Building Behavior as an Early Indicator of Behavioral Deficits in Mice

Read Article