Food Reward Motivation

Food reward motivation is the set of psychological and neural processes that make food cues, tastes, and consumption capable of directing behavior. It arises when the brain integrates sensory properties, learned associations, internal energy state, and reward signals to assign value to food and promote approach, seeking, and eating. In behavioral research, scientists examine these processes through measures such as preference, effort-based responding, cue reactivity, and consumption. Studying food reward motivation helps explain normal feeding, overeating, dietary choice, and the influence of environmental food cues, while informing research on obesity, eating disorders, addiction-like eating, and interventions that modify eating behavior.

Food Reward Motivation - Related Videos

Research

JoVE Journal - Behavior
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Studying Food Reward and Motivation in Humans

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Cited by 9 •

2014

This article describes a set of methods for the measurement of food related motivation and food related goal values in humans.

Education

JoVE Science Education - Psychology

An Introduction to Reward and Addiction

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2023

Consequences play a major role in controlling our behavior. If the consequence is a reward, then it encourages the associated behavior. Rewards can come in many forms such as a pleasant feeling, money, or food. However, sometimes an individual engages in compulsive behavior despite of negative consequences, and this state is known as addiction. Administration of addictive substances is neurochemically rewarding, which ultimately causes a loss of control in limiting the intake. Scientists aim...

Research

JoVE Journal - Behavior
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Anticipatory Food-Reward Elicitation of Appetitive Ultrasonic Vocalizations in Laboratory Rats and Mice

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2026

Laboratory rat and mouse ultrasonic vocalizations (USVs) are useful for studying vocal and neural function. This protocol describes a food-reward paradigm that reliably elicits appetitive USVs without mating-related confounds. It details animal conditioning, stimulus presentation, recording, and acoustic analysis, providing a reproducible method for studying affective-motivational and cranial sensorimotor function.

Research

JoVE Journal - Behavior
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Quantifying Social Motivation in Mice Using Operant Conditioning

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Cited by 35 •

2015

This article describes a new protocol for the quantitative measurement of social motivation in mice using operant conditioning for a social reward. The protocol is useful for the measurement of social motivation in mouse models of autism and other disorders of social behavior.

A Simple Way to Measure Alterations in Reward-seeking Behavior Using Drosophila melanogaster

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Cited by 11 •

2016

We describe a protocol for inducing rewarding and nonrewarding experiences in fruit flies (Drosophila melanogaster) using voluntary ethanol consumption as a measure for changes in reward states.

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