Media Content Stimuli

Media content stimuli are visual, auditory, or multimodal materials used to evoke and measure responses to messages, images, narratives, or other media. They influence behavior by directing attention and engaging perception, emotional appraisal, memory, and decision-making processes, with effects shaped by the content, presentation context, and characteristics of the audience. In behavioral research, controlled media stimuli help investigators examine reactions such as emotional arousal, attitudes, social judgments, attention, and choice while comparing responses across experimental conditions. These methods support research in psychology, communication, marketing, education, and public health, including studies of persuasion, media effects, risk perception, and behavior change.

Media Content Stimuli - Related Videos

Research

JoVE Journal - Behavior

Using Electroencephalography Measurements and High-quality Video Recording for Analyzing Visual Perception of Media Content

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Cited by 10 •

2018

We present detection, acquisition, and analysis of eyeblink rates while watching media content.

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

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Cited by 4 •

2014

The distractor-response binding paradigm is described. It can be used to shed light on the influence irrelevant stimuli, competing with targets for a response, can have on human action. Both response retrieval effects and distractor inhibition effects can be analyzed within the paradigm.

Research

JoVE Journal - Biology
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A Neuronal and Astrocyte Co-Culture Assay for High Content Analysis of Neurotoxicity

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Cited by 46 •

2009

This article describes a novel protocol and reagent set designed for sensitive measurement of neurotoxic effects of compounds and treatments on co-cultures of neurons and astrocytes using high content analysis. Results demonstrate that high content analysis represents an exciting novel technology for neurotoxicity assessment.

Research

JoVE Journal - Medicine
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High Content Screening in Neurodegenerative Diseases

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Cited by 8 •

2012

We describe a methodology combining automated cell culturing with high-content imaging to visualize and quantify multiple cellular processes and structures, in a high-throughput manner. Such methods can aid in the further functional annotation of genomes as well as identify disease gene networks and potential drug targets.

Determination of the Glycogen Content in Cyanobacteria

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Cited by 26 •

2017

Here, we present a reliable and easy assay to measure the glycogen content in cyanobacterial cells. The procedure entails precipitation, selectable depolymerization, and the detection of glucose residues. This method is suitable for both wildtype and genetically engineered strains and can facilitate the metabolic engineering of cyanobacteria.

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