Authority Influence

Authority influence is the process by which a person’s perceived power, expertise, status, or institutional role shapes others’ thoughts, decisions, and behavior. In psychology, it operates through social learning, obedience, and conformity: individuals may accept guidance, follow instructions, or adjust their judgments when an authority figure appears legitimate, knowledgeable, or responsible for the situation. The strength of this influence depends on factors such as credibility, proximity, group norms, accountability, and the perceived consequences of resistance. Studying authority influence helps explain behavior in schools, workplaces, healthcare, politics, and research settings, while also highlighting how authority can support coordination or contribute to uncritical compliance.

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JoVE Core - Social Psychology
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Milgram's Obedience to Authority

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2020

Obedience to authority is classically demonstrated in a more famous series of social psychology experiments performed by Stanley Milgram. He was a social psychology professor at Yale who was influenced by the trial of Adolf Eichmann, a Nazi war criminal. Eichmann’s defense for the atrocities he committed was that he was “just following orders.” Milgram’s Experiments Milgram (1963) wanted to test the validity of this defense, so he designed an experiment and initially recruited 40 men for his...

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JoVE Science Education - Psychology

Persuasion: Motivational Factors Influencing Attitude Change

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2023

Source: William Brady & Jay Van Bavel—New York University Decades of social psychological research sought to understand a fundamental question that pervades our social life including politics, marketing and public health; namely, how are people persuaded to change their attitudes towards an idea, person, or object? Traditional work found that there are key factors that influence whether persuasion is successful or not including the source of the persuasive message ("source"), and the...

Influences on Development

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2026

Human development is shaped by two broad categories of influences: internal and external factors. Internal influences primarily stem from heredity and biological processes, while external influences arise from the environment. Development reflects the continuous interaction between these factors rather than either one alone.Internal InfluencesHeredity refers to genetic information inherited from biological parents. Genes contribute to physical characteristics, such as eye color, body structure,...

Bioavailability: Influencing Factors

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2025

Bioavailability refers to the extent and rate at which a drug reaches systemic circulation in its active form. Extent refers to the amount of the drug that makes it into circulation, while rate is the speed at which it enters circulation. It is influenced by several factors critical for optimizing drug formulations, dosing regimens, and therapeutic outcomes.Physicochemical properties of drugs and formulationsThe solubility, stability, and dissolution rate of a drug significantly impact its...

The Influence of Affect on Cognition

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2025

Positive affect significantly influences cognitive processes, including evaluation, memory, creativity, and social judgments. Compared to negative affect, positive emotional states promote more favorable interpretations of stimuli, cognitive flexibility, and heuristic processing. These effects highlight emotions' powerful role in shaping how individuals perceive, remember, and interact with the world.Influence on Evaluation and AttributionWhen individuals experience positive affect, they are...

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