Stimulus Association

Stimulus association is a psychological process in which a person or animal links one stimulus with another, allowing one event to influence responses to the other. Through repeated pairing, such as presenting a neutral cue alongside a biologically meaningful event, the cue can acquire predictive value and eventually elicit an anticipatory response; this mechanism forms a foundation of classical conditioning and related learning processes. Stimulus associations help explain emotional reactions, preferences, fears, and behavioral expectations, while experimental studies use them to investigate learning, memory, attention, and adaptive behavior. Understanding these links also informs research on phobias, habit formation, and behavioral interventions.

Stimulus Association - Related Videos

Research

JoVE EoE - Neurophysiology

Inducing Axonal Varicosities with a Micromechanical Stimulus on Neurons

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2025

This video demonstrates the induction of axonal varicosities by applying micromechanical stimulus on neurons. The system comprises a micropipette attached to a syringe containing buffer via tubing. Using a micromanipulator, the micropipette is positioned above the neurons. Fluid pressure is then applied to induce varicosities in axons.

Education

JoVE Science Education - Psychology
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The Implicit Association Test

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2023

Source: Julian Wills & Jay Van Bavel—New York University One of the core constructs in social psychology is the notion of an attitude toward an object or person. Traditionally, psychologists measured attitudes by simply asking people to self-report their beliefs, opinions, or feelings. This approach has limitations, however, when measuring socially sensitive attitudes, like racial prejudice, because people are often motivated to self-report unprejudiced, egalitarian beliefs (despite...

Appetitive Associative Olfactory Learning in Drosophila Larvae

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Cited by 32 •

2013

Drosophila larvae are able to associate odor stimuli with gustatory reward. Here we describe a simple behavioral paradigm that allows the analysis of appetitive associative olfactory learning.

Research

JoVE Journal - Neuroscience
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How to Find Effects of Stimulus Processing on Event Related Brain Potentials of Close Others when Hyperscanning Partners

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Cited by 2 •

2018

This protocol describes key steps involved in assessing the sensitivity of the brain of one person to the stimulus processing of a close other by selecting pairs of partners, recording their electroencephalogram (EEG) simultaneously and computing their event-related brain potentials (ERPs).

Touch Habituation Assay: A Method to Study Non-Associative Learning in C. elegans

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2023

This video introduces the touch habituation assay, a C. elegans behavioral method of assessing mechanosensation and quantifying time to habituation.

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