Peripheral Persuasion
Peripheral Persuasion - Related Videos
02:20
Routes of Persuasion
0 Views •
2020
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors? Yale Attitude Change Approach The topic of persuasion has been one of the most extensively researched areas in social psychology...
09:26
Persuasion: Motivational Factors Influencing Attitude Change
0 Views •
2023
Source: William Brady & Jay Van Bavel—New York University Decades of social psychological research sought to understand a fundamental question that pervades our social life including politics, marketing and public health; namely, how are people persuaded to change their attitudes towards an idea, person, or object? Traditional work found that there are key factors that influence whether persuasion is successful or not including the source of the persuasive message ("source"), and the...
01:52
Persuasion Strategies
0 Views •
2020
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004). Get Your Foot in the Door The first effective strategy is the foot-in-the-door technique (Cialdini, 2001; Pliner, Hart, Kohl, & Saari, 1974): If a persuader—such as a salesperson—gets an individual...
07:51
Peripheral Venous Cannulation
0 Views •
2023
Source: Sharon Bord, MD, Department of Emergency Medicine, The Johns Hopkins University School of Medicine, Maryland, USA Placement of an intravenous (IV) catheter is one of the key procedures in medicine. The IV catheter allows patients to receive critical medications, including pain medicine, insulin, antibiotics, blood products, and fluids for rehydration. Additionally, placing an IV catheter allows for blood samples to be obtained, which can be sent to the laboratory for testing and...
11:39
Peripheral Intravenous Catheter Insertion
0 Views •
2023
Source: Madeline Lassche, MSNEd, RN and Katie Baraki, MSN, RN, College of Nursing, University of Utah, UT The purpose of peripheral intravenous catheter (PIV) insertion is to infuse medications, perform intravenous (IV) fluid therapy, or inject radioactive tracers for special examination procedures. Placing a PIV is an invasive procedure and requires the use of an aseptic, no-touch technique. Common IV venipuncture sites are the arms and hands in adults and the feet in children. According to...
FAQs
Peripheral persuasion becomes more likely when motivation, ability, or opportunity to process information is limited. In those conditions, a person has fewer resources or reasons to examine a message’s central merits and may rely more heavily on available indirect cues. The elaboration likelihood model therefore links processing conditions to the route through which an attitude changes.
Source credibility, attractiveness, emotional appeal, and social consensus can shape judgment without requiring extensive evaluation of a message’s central merits. These cues direct attention toward features surrounding the message rather than its substantive argument. Their influence helps explain why communication can affect attitudes even when audiences do not carefully analyze the information presented.
The main difference concerns how thoroughly people evaluate a message. Central-route processing emphasizes careful consideration of the message’s merits, whereas peripheral persuasion relies on indirect cues when motivation, ability, or opportunity is limited. Peripheral effects may occur rapidly, but the resulting attitudes are often less stable than changes produced through more extensive evaluation.
Psychologists can examine the audience’s processing conditions and the cues emphasized by the message. Limited motivation, ability, or opportunity suggests greater reliance on the peripheral route, while features such as credibility, attractiveness, emotional appeal, or social consensus indicate indirect influence. Researchers can then consider whether the resulting attitude change appears rapid and comparatively unstable.
In advertising and political communication, peripheral persuasion helps explain how opinions can shift through cues surrounding a message rather than through detailed examination of its central merits. A communicator may draw on source credibility, attractiveness, emotional appeal, or social consensus. These influences are especially relevant when audiences have limited motivation, ability, or opportunity to process information.
Health campaigns and interpersonal messages can shape attitudes even when recipients do not extensively evaluate the information involved. The framework directs attention to indirect cues and to the conditions affecting processing, including motivation, ability, and opportunity. It also highlights an important outcome: attitude changes may occur quickly but remain less stable, making later change possible.