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Cognitive Neuroscience Experimental Methods for Business and Management Behavior

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Jun Wu

Jun Wu

Jiangsu University of Science and Technology, Economics and Management School

<p>Dr. Jun Wu is a behavioral scientist who uses Cognitive Neuroscience experimental methods to study Business and Management behavior. He received his PhD in 2013 from the Harbin Engineering University in China. Dr. Wu is Chinese Neuroeconomics and Neuromanagemnt Society Fellow, Chinese Ergonomics Society Fellow. Dr. Wu is currently an associate professor at Jiangsu University of Science and Technology. His work included user experience study in Marketing, Management Information System and Operation Management using eye tracking, EEG and functional near-infrared spectroscopy tools. His current research interests are Human-Artificial Intelligence Interaction and Neuromanagement Methodologies.</p> <p>&nbsp;</p>

Collection Overview

The development of cognitive neuroscience knowledge and tools created a growing research area linking cognitive neuroscience techniques to business and management. The interdisciplinary approach offers a new perspective in the techniques and theories for business and management issues. The cognitive and emotion characteristics of the brain reveal the mental processes and brain activity provides important new insights about human behavior. The time is ripe for a renewed and interdisciplinary approach to business and management research that incorporate neuroscientific techniques. Decision Neuroscience, Consumer Neuroscience, Neuromarketing, NeuroIS, Organizational Neuroscience, Neuro-Entrepreneurship and Neuro-Innovation, Neuroaccounting, Neurofinance, Neuroergonomics, Neuro-Design are becoming the hot research topics in business and management.

To disseminate knowledge on the opportunities and challenges of using cognitive neuroscience tools to study business and management behavior, and to explore the connections with the theories and approaches, this Methods Collection encourages several types of submissions to meet this important goal for business and management behavior using cognitive neuroscience experimental methods:

  1. All subfields of business and management behavioral research are welcomed and highly appreciated, such as decision science, marketing, human resource management, management information system, accounting, finance, operation management, Knowledge Management, Innovation Management, Entrepreneurship Management, tourism management, sport management, environmental management, and ergonomics.
  2. Measurement methods of business and management dimensions through cognitive neuroscience tools are invited, such as EEG, ERPs, MEG, fMRI, fNIRS, TMS, tDCS, EMG, Eye Tracking, and other Psychophysiological Recording.
  3. New experimental paradigms and data analysis methods are welcomed to build standard or verifiable protocols and data analysis approaches for business and management behavior.

 

 

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Estimate the Cognitive Load Using Electrocardiographic Measure: A Human-AI Collaborative Task
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Estimate the Cognitive Load Using Electrocardiographic Measure: A Human-AI Collaborative Task

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