The development of cognitive neuroscience knowledge and tools created a growing research area linking cognitive neuroscience techniques to business and management. The interdisciplinary approach offers a new perspective in the techniques and theories for business and management issues. The cognitive and emotion characteristics of the brain reveal the mental processes and brain activity provides important new insights about human behavior. The time is ripe for a renewed and interdisciplinary approach to business and management research that incorporate neuroscientific techniques. Decision Neuroscience, Consumer Neuroscience, Neuromarketing, NeuroIS, Organizational Neuroscience, Neuro-Entrepreneurship and Neuro-Innovation, Neuroaccounting, Neurofinance, Neuroergonomics, Neuro-Design are becoming the hot research topics in business and management.
To disseminate knowledge on the opportunities and challenges of using cognitive neuroscience tools to study business and management behavior, and to explore the connections with the theories and approaches, this Methods Collection encourages several types of submissions to meet this important goal for business and management behavior using cognitive neuroscience experimental methods:
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2022
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