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Social Psychology

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Research Methods

Single-Blind and Double-Blind Studies

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Single-blind and double-blind studies help researchers reduce bias in an experiment. Bias can happen when expectations affect how a study is carried out or how results are read. In this kind of research, blinding keeps those expectations from shaping the outcome.

In a single-blind study, the part...

Transcript

Individuals can enter into studies with biases that skew results, portraying a treatment as being more effective than it actually is.

For instance, during an insomnia study, a researcher may place a sleep-aid or placebo tablet in a cup, and disperse the capsules to participants. While the scientist notes who received which type of pill, ...

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