With reference to modern methods of brain stimulation and neuroimaging techniques, transcranial magnetic stimulation (TMS) is the most suitable method to demonstrate a causal relationship between a region of interest and a cognitive function, compared to neuroimaging techniques such as electroencephalography (EEG), magnetoencephalography, or functional magnetic resonance imaging (fMRI)1,2,3,4. The stimulation allows researchers not only to observe the involvement of brain regions in certain tasks but also to influence them. Additionally, this kind of technique is adequate for precise stimulation of the brain, which allows for better control of experimental conditions. Most previous studies applied offline TMS, stimulating the brain for a certain period of time before a task to produce long-lasting effects of the stimulation. However, the current level of technological development makes it possible to apply not just offline TMS but also online repetitive TMS (rTMS), providing stimulation right at the moment when a participant is performing a task. Online TMS provides short-lasting effects of stimulation compared to the offline TMS effects (i.e., the 15 min effect of stimulation after the 15 min of 1 Hz offline rTMS5,6 compared to just a few hundred milliseconds to a few seconds effect of online rTMS6,7,8). Therefore, unlike the offline TMS, the online TMS technique can be used as a neurochronometry tool due to its temporal resolution. It gives the opportunity to get important information about the regional dynamics of various cognitive processes and to investigate the exact moment of a cognitive process shifting a group of pulses around the stimulus onset. Online rTMS makes it inevitable to raise a call for a transition from offline to online stimulation research.
Two brain regions were the focus of this study: the dlPFC [MNI: -24, 5, 47]9 and dmPFC [MNI: 2, 48, 36]10. The dmPFC is a brain correlate of cognitive dissonance, well-studied both with neuroimaging and stimulation10,11,12,13,14,15. The first findings in the neural mechanisms of cognitive dissonance were made in fMRI research, which disclosed the excitation of the dmPFC in various paradigms, employing the cognitive inconsistency effect11,16,17. However, the causal link between internal conflict resolution and the dmPFC was established only when the TMS and tDCS studies were performed in the cognitive dissonance field10,13. Considering the functions of the dlPFC, previous neuroimaging and stimulation studies have linked left frontal activation with post-decisional preference change, also indicating the important role of the dlPFC in cognitive dissonance reduction9,11,16,18,19,20,21,22. A significant part of the research assumes that left dlPFC is involved in conflict resolution of the post-decisional preference change11,16,18,19.
To stimulate the dLPFC and dmPFC, a more precise and effective method of repetitive transcranial magnetic stimulation using neuronavigation and robotic TMS systems is suggested to target the dlPFC and dmPFC during the experimental task. The MRI-assisted navigation system provides accurate stimulation of the target brain area. It allows the TMS robot to adjust the position of its robotic arm according to the micromovements of the participant’s head during the experiment. The main advantage is the maximization of the rTMS effect as a result of more precise stimulation at a particular period of time during the experimental procedure, controlling its beginning and ending, relying on the stimulus onset and offset. This method can help to stimulate brain areas, reducing the experimenter's assistance during the experiment and, therefore, minimizing the influence of the experimenter's presence on the participant’s performance during the experimental task. The protocol can also be applied to other brain areas and experimental tasks. Last but not least, rTMS was combined with the online stimulation protocol, which allowed for testing a research hypothesis of cognitive dissonance neurochronometry and functions of the related brain regions, such as dlPFC and dmPFC. One of the important parts of cognitive dissonance research is the spreading of alternatives23. It is caused by choice-induced preference change, which occurs when individuals are required to make a hard choice between options that are preferred almost equally. Such a hard choice leads to the inconsistency of the person’s attitudes, arousing cognitive dissonance. To reduce cognitive dissonance, preferences have to be changed, increasing preference for the chosen option and decreasing preference for the rejected option, or the so-called spreading of the alternatives. The important question concerns the precise timing of preference change, whether it occurs during the decision-making process itself or emerges as a consequence of the choice made. The investigation of this concern is becoming feasible due to the development of technology such as TMS, which not only provides observation of decision-making processes as fMRI or EEG do, but also directly influences the cortical activity of the target areas. Further investigation of cognitive dissonance neurochronometry will help understand when the choice-induced preference change really occurs. In line with this objective, a TMS study of the dlPFC and dmPFC roles in the spreading of alternatives following the hard choice would offer a valuable contribution to the understanding of the neural mechanisms of cognitive dissonance and clarify the timing of choice. Using online stimulation instead of offline one, the true time when the spread of alternatives happens in the dmFPC and dlPFC network can be differentiated.
The further described protocol of the rTMS for inhibiting the dlPFC and dmPFC activation must be applied using an MRI-guided neuronavigation system, magnetic stimulator, and robotic arm. The neuronavigation and TMS systems were employed. The MRI-assisted navigation system provides accurate stimulation of the target brain area, allowing the robotic arm to adjust its position according to the micromovements of the participant’s head during the experiment. For this purpose, neuroanatomical MRI must be provided for all subjects of the study. The navigation system requires a specific set of equipment, such as the reference tracker for the participant’s head localization, the calibration plate for tracking a coil, the pointer for setting a group of reference landmarks, and the infrared camera for tracking objects in space. All the equipment, except the camera, has silver reflective reference balls identified by the navigation system, which uses the camera to localize the coordinates of the participant’s head and TMS equipment during the procedure and the experiment. The reference balls' covering is quite fragile and should not be touched to prevent them from damage. Several procedures must be performed to work with the MRI-assisted navigation system effectively: coil and robotic arm calibration, individual MRI scan preparation, and patient registration.
It was hypothesized that there would be no significant preference change for the dlPFC and dmPFC stimulation blocks compared to the control vertex and sham stimulation blocks since the inhibition of the left dlPFC or dmPFC activation should prevent the cognitive dissonance reduction and the following preference change.
Despite the recent advances in making online interventions with rTMS, which opened the ways to investigate the temporal dynamics of brain activity causally related to cognitive processes24,25,26, the field still faces challenges in applying precise and reproducible stimulation, especially during complex cognitive tasks. This study introduces a novel application of neuronavigation and robotic systems in an online rTMS protocol to address these challenges. By integrating the use of structural brain data (and encouraging the further use of functional brain data) and precise robotic positioning, this method significantly enhances the accuracy and consistency of rTMS delivery to dlPFC and dmPFC, regions known to be critical in cognitive dissonance and decision-making27,28. Previous research has predominantly utilized offline TMS10,29,30, limiting the understanding of immediate neural responses during cognitive tasks. Moreover, while prior studies have confirmed the involvement of the dmPFC and dlPFC in cognitive dissonance through both imaging and offline stimulation9,10,13, the precise timing and role of these activations during cognitive dissonance remain poorly understood. Here, online rTMS is leveraged to fill this gap by investigating the neurochronometry of choice-induced preference change, providing insights into the exact moments when cognitive dissonance occurs and is resolved. This study stands apart in its use of a within-subject blocked design that tests the effects of dlPFC and dmPFC stimulation and stimulation within two control conditions to bolster the validity of the results within the same sample and at the same time, which is rarely done (either between-subject protocol are used or two sessions with same subjects are employed; both increase the variability of findings). In summary, the research provides a methodological innovation that enhances the precision and applicability of rTMS in cognitive neuroscience. By directly influencing brain regions during task execution and observing immediate outcomes within the same sample, this study not only addresses significant gaps in the literature but also sets the stage for future research into the neural bases of complex cognitive processes.
Experimental task:
Stimuli:
The stimuli were carefully prepared using the recommendations indicated in the original paper of Izuma and colleagues10. The experimental stimuli consist of 96 abstract images (Figure 1) paired up according to the following criteria: 1) all images should be similar to allow the switch manipulation used in the Choice task to be undetected by participants; 2) all images should be relatively distinct to allow making a conscious choice between the images and to prevent coincident choice due to lack of noticeable differences between the images10 Besides, to be consistent with the criteria for choosing stimuli and matching them in pairs used in the original study10, the stimuli presented in the initial study and shared by the authors were reviewed. The stimuli for the paper were chosen from the public domain free stock photos using keywords from the criteria. According to the authors, the images were matched based on personal impressions. The same principle was used, and during debriefing, participants were asked whether they found images in pairs to be similar and distinguishable. A preliminary validation of the stimuli was not conducted since participants were not expected to rank them in a certain way, as is the case, e.g., with the affective stimuli. However, future researchers need to delve more into the possibilities to validate the stimuli in the same or similar paradigms.
One of the reasons why similar abstract images were chosen as experimental stimuli instead of meaningful original attitudes is that the original attitude is an especially strong and central one. It involves a large degree of relevance and prior commitment, so attitude change is unlikely. According to this important attitude feature, changing strong attitudes in the laboratory will be hard. Furthermore, the experiments with no such strong attitudes have a higher chance of getting a cognitive dissonance.
Behavioral procedure:
This within-subject design study is based on an adopted procedure of Izuma and colleagues’ study10, who applied a modified free-choice paradigm using a “choice-blindness” procedure31,32, where individuals tend to believe that they chose the item that they actually prefer less than the alternative.
During the experiment, participants performed 4 following tasks in a fixed order: (1) the First Rating task, (2) the Choice task, (3) the Second Rating task, and (4) the Memory task (Figure 2). For the First Rating task, participants had to rate how much they liked each of the 96 images using an 8-point Likert scale without time restriction33. Then, they are presented with 48 pairs of images during the Choice task, have to choose one of the images within each pair by clicking on a corresponding rectangle beside the image, perform the Flanker task34, and then confirm their choice by clicking on the image. The Flanker task consists of a sequence of 7 arrows directed to the left or right, randomly to provide the real random directions for all arrows. Participants were instructed to define the direction of the central arrow and press the corresponding keyboard button as soon as possible. The Flanker task aims to distract the participant's attention by clicking on a rectangle instead of a picture in the first stage of choice.
The Choice task has three experimental conditions (Figure 2): switch trials (16 pairs), no-switch trials (16 pairs), and computer trials (16 pairs). All 48 pairs were fixed among the participants, but the programmed script decided which condition each pair was assigned to based on the difference in the ratings for the images within each pair.
When participants choose an image during the switch trials, the images switch positions after the Flanker task so that the top image appears at the bottom and the bottom image appears where the top image was located. The switch trials let control the preference artifact35. It was assumed that participants did not notice this replacement because the abstract images are similar. The Flanker task also aims to divert attention from replacing images. Additionally, participants are allotted only 3 seconds to make a choice before the images disappear, although responses based on memory remain possible thereafter. This condition does not apply to no-switch trials, where participants have to confirm their own choice. During computer trials, the choice is presented by the computer, and participants just have to follow it. The image chosen by the computer is defined based on a participant’s choice in a previous switch trial, i.e., if a participant chose an image with a lower rating in the switch trial, the computer “chooses” an image with a lower rating too. However, if the participant chose an image with a higher rating in a switch trial, the computer “chooses” the highest-rated image. The computer choice condition was used as a control condition, expecting that the preference change effect would not be present since participants would not experience the choice agency10.
The pairs were presented in a specific sequence: no-switch condition pairs are always presented in the 1st, 2nd, 5th, 8th, 11th, 16th, 17th, 20th, 22nd, 28th, 31st, 33d, 39th, 42nd, 43d, and 47th trial, switch condition pairs are always presented in the 3d, 6th, 9th, 12th, 14th, 18th, 21st, 24th, 29th, 32nd, 35th, 37th, 40th, 44th, and 46th trials whereas computer condition pairs always occur in the 4th, 7th, 10th, 13th, 15th, 19th, 23d, 25th, 30th, 34th, 36th, 38th, 41st, 45th, and 48th trials which are shortly after the switch trials. The reason for using such a sequence is that a computer's choice automatically mimics the participant's previous choice.
During the Second Rating task, participants must rate the same 96 images again, but with reminder cues about their previous choice during the Choice task. Each image is accompanied by a reminder of whether the participant or the computer chose this image or not (“You chose this image” or “Вы выбрали эту картинку” in Russian / ”You did not choose this image” or “Вы не выбрали эту картинку” in Russian / ”Computer chosen this image” or “Компьютер выбрал эту картинку” in Russian / ”Computer did not choose this image” or “Компьютер не выбрал эту картинку” in Russian).
To achieve an opportunity to stimulate different brain regions during the Second Rating task, it was decided to divide it into 4 blocks: the left dlPFC, the dmPFC, the vertex, and the sham-dlPFC stimulation. The dlPFC and dmPFC were chosen as brain regions of the most interest for the study, and the sham-dlPFC stimulation and vertex were chosen as the control conditions36. The stimulation target area of the left dlPFC was defined based on Voigt and colleagues' fMRI findings9 with the following coordinates [MNI: −24, 5, 47] since they have found the relative left dlPFC activation for a very similar task and paradigm. The coordinates for the dmPFC were defined based on Izuma and colleagues’ study10 [MNI: 2, 48, 36].
For all stimulation blocks, the online 20 Hz rTMS was applied for 1000 ms from the stimulus onset. Each stimulation block contains 12 pairs of stimuli and has about 2 min of block intervals to change the position of the stimulation coil and provide a safe period according to stimulation safety guidelines37,38. Additionally, if the First Rating task had no time restriction, the Second Rating task had a few time limitations, and each trial lasted from 11 to 13 seconds. First of all, a stimulus was presented just for 1 s with simultaneously applied rTMS during the whole second to cover all suggested starting points of the dlPFC and dmPFC activation. Participants had 4 s to rate the picture using the same 8-point Likert scale33 (from the stimulus onset, plus 3 seconds after that). Then, the fixation cross was presented jittered for 7 to 9 s to prevent participants from getting used to the stimulus onset timing and also to provide a safe inter-trial interval37,38. After completing each of the stimulation blocks, participants answered a questionnaire about how comfortable the stimulation was during this block.
After finishing the Second Rating task, participants also complete the unanticipated memory task, trying to retrieve from memory whether they chose or rejected the same images during the Choice task (computer trials are not included because they do not reflect participants’ choice). They also complete the PANAS questionnaire39, the Preference for Consistency Scale40, and a short post-experimental interview to ensure that participants do not notice the manipulation of their choice during the switch trials of the Choice task.
The task employed in this study is specifically designed to elicit cognitive dissonance by requiring participants to make choices between similarly preferred options, a scenario that triggers inconsistency in preferences and attitudes, a hallmark feature of cognitive dissonance10. The task involves the choice and the second rating task, which allows for disentangling between hypotheses of the cognitive dissonance timing: whether it happens already during the choice or during facing the same alternatives again. This task activates the dorsolateral and dorsomedial prefrontal cortices, regions implicated in decision-making and dissonance resolution. By employing online rTMS, this study not only downregulates these areas, provoking the effect lasting for all the tasks, but also precisely targets the neural activity associated with the options revaluation (second rating task). This protocol, along with the chosen task paradigm, is the most efficient combination, which allows further studies to compare the impact of stimulation during the choice between options and the second rating task, pinpointing the temporal dynamics of the preference change mechanism. The specificity of this experimental design, coupled with the temporal precision of online rTMS, offers a unique and powerful methodology to dissect the neural underpinnings and temporal characteristics of cognitive dissonance in decision-making.