Decision-making Behavior
Decision-making Behavior - Related Videos
11:51
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
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Cited by 9 •
2011
The procedure described in this protocol shows that testosterone administration and folk beliefs about testosterone may be associated with directly opposed social behaviors.
01:27
Behavioral Financing Decisions
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2026
Behavioral finance explores how psychological biases and emotional factors influence financial decision-making, often leading individuals and institutions to deviate from rational investment strategies. Traditional finance theories assume market participants act logically to maximize returns based on available information. However, behavioral finance recognizes that cognitive biases and heuristics can distort decision-making, resulting in suboptimal investment choices.Herd behavior occurs when...
01:30
Behavioral Enterprise Decision-Making
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2026
Behavioral enterprise decision-making combines psychology, behavioral economics, and management science insights to address complex organizational challenges, consumer behavior, and societal impacts. Traditional decision-making models assume that individuals act rationally, maximizing utility based on available information. However, behavioral decision-making recognizes that human biases, emotions, and social influences often shape managerial choices, leading to opportunities and inefficiencies.
08:34
Thinking Too Much Impairs Decision-Making
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2023
Source: Peter Mende-Siedlecki & Jay Van Bavel—New York University When we are considering a tough choice between two or more attractive options, we often end up actively weighing the pros and cons of each alternative. By reflecting on their advantages and disadvantages, we attempt to fit a complex, subjective decision into an orderly set of criteria. However, research in psychology suggests that this sort of introspective approach might not always yield the most optimal outcomes.1 In other...
08:22
Decision-making and the Iowa Gambling Task
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2023
Source: Laboratories of Jonas T. Kaplan and Sarah I. Gimbel—University of Southern California Decision-making is an important component of human executive function, in which a choice about a course of action or cognition is made from many possibilities. Damage to the inferior parts of the frontal lobes can affect a person's ability to make good decisions. However, while decision-making deficits can have a large impact on one's life, these deficits can be difficult to quantify in the laboratory.
FAQs
These processes influence which information receives attention, how previous outcomes alter later choices, and how people interpret possible consequences. Memory can make earlier experiences relevant, while emotion and judgment affect evaluations when information is incomplete. Examining these interactions helps explain why choices may change across situations even when the available alternatives remain similar.
Incentives change the importance assigned to possible outcomes, whereas context changes how alternatives and risks are interpreted. Feedback adds information after a choice, allowing learning to influence subsequent decisions. Studying these factors together shows how behavior develops over time rather than treating each choice as isolated from its surrounding conditions and prior results.
Individuals and groups may evaluate information, preferences, risks, and outcomes through different social settings. Group decisions are especially relevant to cooperation and policy compliance, while individual choices can illuminate risk-taking or personal preferences. Comparing these settings helps researchers determine how social context contributes to the selection of available actions.
Researchers can combine experimental tasks, behavioral observation, and computational models. Experimental tasks examine choices under specified conditions, observation records behavior in relevant settings, and computational models represent processes such as estimating consequences or responding to feedback. Using these approaches together can connect observable choices with proposed cognitive mechanisms.
A study can record an initial choice, provide information about its outcome, and then examine later choices. This sequence makes it possible to investigate how learning and feedback influence subsequent behavior. Researchers can also compare decisions across changing contexts or incentives to identify whether observed patterns remain stable or adjust with experience.
The topic supports research on social interaction, economic choice, clinical decisions, consumer behavior, organizational settings, and policy compliance. It can also address cooperation and risk-taking by examining how people or groups respond to information, incentives, and possible outcomes. These applications connect laboratory tasks and observed behavior to decisions made in practical settings.