Positive Associations

Positive associations are learned connections between a person, object, situation, or behavior and favorable feelings, expectations, or outcomes. In psychology, they develop when an experience is repeatedly paired with rewarding consequences, supportive social feedback, or pleasurable emotions, strengthening the likelihood that related cues will elicit approach, trust, or motivation. Researchers study positive associations to understand learning, memory, attitudes, relationships, and behavior change. Applying this principle can support education, health interventions, therapeutic practice, and organizational environments by linking desired activities with encouragement, meaningful rewards, or personally relevant experiences.

Positive Associations - Related Videos

Research

JoVE Journal - Neuroscience
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C. elegans Positive Butanone Learning, Short-term, and Long-term Associative Memory Assays

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Cited by 99 •

2011

Here we describe methods to test C. elegans associative learning and short- and long-term associative memory. These population assays employ the worms abilities to chemotax toward volatile odorants, and form positive associations upon pairing food with the chemoattractant butanone. Increasing the number of conditioning periods induces long-term memory.

Education

JoVE Science Education - Psychology
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The Implicit Association Test

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2023

Source: Julian Wills & Jay Van Bavel—New York University One of the core constructs in social psychology is the notion of an attitude toward an object or person. Traditionally, psychologists measured attitudes by simply asking people to self-report their beliefs, opinions, or feelings. This approach has limitations, however, when measuring socially sensitive attitudes, like racial prejudice, because people are often motivated to self-report unprejudiced, egalitarian beliefs (despite...

Education

JoVE Core - Molecular Biology

Position-effect Variegation

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2020

In 1928, a German botanist Emil Heitz observed the moss nuclei with a DNA binding dye. He observed that while some chromatin regions decondense and spread out in the interphase nucleus, others do not. He termed them euchromatin and heterochromatin, respectively. He proposed that the heterochromatin regions reflect a functionally inactive state of the genome. It was later confirmed that heterochromatin is transcriptionally repressed, and euchromatin is transcriptionally active chromatin.

Positive Reinforcement Studies

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2023

Researchers study learning of a behavior through the use of operant conditioning. This type of learning involves associating the behavior with a consequence, which is a reward or punishment. If the consequence is a reward, it leads to reinforcement of the desired behavior. One type of reinforcement approach is positive reinforcement, where the behavior is rewarded with an artificial, natural, or social reinforcer. Studies using positive reinforcement as a tool can help tease out important...

Low-Stress Handling and Positive Reinforcement Training in Rabbits and Pigs

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2026

All animal procedures described here must be conducted in accordance with institutional animal ethics guidelines and approved by IACUC. All procedures must follow the principles of the 3Rs—Replacement, Reduction, and Refinement—and must be performed by trained personnel. Low-stress handling, habituation, and positive reinforcement training are important refinement practices that reduce fear, minimize distress, and encourage voluntary cooperation during routine procedures in larger laboratory...

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