Elaboration Likelihood Model
Elaboration Likelihood Model - Related Videos
01:07
Elaborative Rehearsals
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2025
Elaborative rehearsal is a crucial cognitive strategy that strengthens information encoding in long-term memory by making meaningful connections between new data and pre-existing knowledge. This approach contrasts with maintenance rehearsal, which involves simple repetition without delving into the significance of the information. While maintenance rehearsal might temporarily keep information active in short-term memory, it is less effective for long-term retention. The effectiveness of...
10:57
Elaborate Control of Inkjet Printer for Fabrication of Chip-based Supercapacitors
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2021
This paper provides a technique for manufacturing chip-based supercapacitors using an inkjet printer. Methodologies are described in detail to synthesize inks, adjust software parameters, and analyze the electrochemical results of the manufactured supercapacitor.
07:15
Determining the Likelihood of Variant Pathogenicity Using Amino Acid-level Signal-to-Noise Analysis of Genetic Variation
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Cited by 6 •
2019
Amino acid-level signal-to-noise analysis determines the prevalence of genetic variation at a given amino acid position normalized to background genetic variation of a given population. This allows for identification of variant "hotspots" within a protein sequence (signal) that rises above the frequency of rare variants found in a population (noise).
09:26
Persuasion: Motivational Factors Influencing Attitude Change
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2023
Source: William Brady & Jay Van Bavel—New York University Decades of social psychological research sought to understand a fundamental question that pervades our social life including politics, marketing and public health; namely, how are people persuaded to change their attitudes towards an idea, person, or object? Traditional work found that there are key factors that influence whether persuasion is successful or not including the source of the persuasive message ("source"), and the...
12:31
In Vivo Modeling of the Morbid Human Genome using Danio rerio
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Cited by 66 •
2013
Here, we present a systematic approach for developing physiologically relevant, sensitive and specific in vivo assays for interpreting variation in human pathology. Transient genetic manipulation via microinjection of WT and mutant human mRNA and morpholino (MO) antisense oligonucleotides harness the tractability of the developing zebrafish embryo to rapidly assay pathogenic mutations, especially, but not exclusively, in the context of human developmental disorders.
FAQs
Motivation and ability determine how extensively a person examines a persuasive message. When both are sufficient, the person can assess arguments and supporting evidence more carefully. Limited motivation or ability makes detailed evaluation less likely, increasing reliance on available cues. This distinction helps explain why the same message may produce different attitude changes in different audiences.
Attitudes formed through careful consideration of message quality and evidence are more likely to persist and guide later decisions. Effects based mainly on peripheral cues may be more temporary because the audience has not extensively evaluated the message itself. The model therefore connects the depth of processing with the durability and behavioral relevance of persuasion.
These features can influence judgments when people do not engage deeply with a message. Source credibility may make a claim seem more acceptable, while attractiveness, emotion, or repetition can shape responses without extensive examination of evidence. Their influence is especially relevant when the audience has limited motivation or ability to analyze the message in detail.
Researchers can examine the audience’s motivation and ability, then determine whether the message encourages careful evaluation or mainly presents persuasive cues. They can also compare message quality and supporting evidence with features such as credibility, attractiveness, emotion, or repetition. Finally, researchers can consider whether the resulting attitude change appears durable and likely to guide later decisions.
The framework is applied to health communication, advertising, education, and political messaging. In each area, it helps researchers consider how people process persuasive content, which message features influence their attitudes, and whether those effects may support behavior change. This broad use makes the model relevant to both everyday communication and research on attitude formation.
The model directs attention to how audiences process messages rather than treating persuasion as uniformly effective. Careful evaluation of evidence can shape durable attitudes, while reliance on peripheral cues may produce less lasting effects. By relating processing conditions to attitude formation, the framework helps researchers study both resistance to messages and efforts intended to change behavior.