4.1: Communication Process
The communication process is a fundamental concept in effective interaction involving the transmission and reception of messages.
It begins with an idea from the sender. This idea is encoded into a message, which then travels through a chosen channel, such as speech, writing, or digital media, to the receiver.
The message is decoded by the receiver, who then interprets its meaning.
Feedback, either verbal or non-verbal, is then sent back to the sender, confirming receipt and understanding of the message. As a result, it completes the communication loop.
However, the process can be disrupted by 'noise,' which distorts the message, affecting its interpretation.
Noise can be semantic (misunderstandings), physiological (biological factors like hunger or fatigue), or physical (environmental disturbances). Understanding these disruptions is crucial to maintaining clear communication.
A real-world example of this process can be seen in advertising campaigns where a company (sender) transmits a message through an advertisement (channel) to consumers (receivers).
The consumers' reactions (feedback) indicate how well the message was received and understood. The success of the communication process directly impacts the effectiveness of such campaigns.
