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Self-serving bias is the tendency for individuals to attribute their successes to internal factors and their failures to external factors.
For instance, when praised for their work, individuals typically credit their talent, intelligence, or effort, reinforcing a positive self-image. When criticized or faced with failure, they often blame external factors such as an unfair evaluator, time constraints, or challenging circumstances.
Two main theories explain this bias: the cognitive explanation and the motivational explanation.
The cognitive explanation suggests that because individuals generally expect success, they instinctively credit positive outcomes to their abilities and efforts.
Conversely, the motivational explanation states that self-serving bias arises from the need to protect and boost self-esteem. Research provides stronger empirical support for the motivational explanation.
Research suggests that the self-serving bias is more pronounced in Western cultures compared to Asian cultures, likely due to differences in individualistic versus collectivistic values.
Additionally, individuals with psychological conditions such as anxiety and depression tend to exhibit a reduced self-serving bias.
Self-serving bias is a cognitive phenomenon in which individuals attribute positive outcomes to internal factors such as their abilities, intelligence…
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