Serum-free Media

Serum-free media are cell culture formulations that support the survival, growth, or differentiation of cells without adding animal-derived serum, enabling more defined and reproducible experimental conditions. Their mechanism depends on replacing serum’s complex mixture of nutrients, proteins, lipids, hormones, and growth-promoting factors with selected components tailored to a cell type or purpose. In biology, these media help researchers study cellular responses with fewer undefined variables, improve consistency in stem cell and tissue culture, and support biotechnology applications such as biologic production and vaccine development. They can also simplify downstream analysis and reduce concerns associated with serum source and batch-to-batch variation.

Serum-free Media - Related Videos

Research

JoVE EoE - Neuronal Culture Techniques

Isolation and Culture of Microglia from Rat Brains using Serum-Free Media

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2025

This video demonstrates a method for isolating and culturing microglia from rat brains. It entails separating microglia from other neuronal and non-neuronal cells using plates coated with a monoclonal antibody specific to microglia.

Development and Maintenance of Serum-Free Embryoid Bodies

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2025

The video describes the procedure for developing serum-free embryoid bodies (SFEBs) from neuronal progenitor cells using various serum-free differentiation mediums or DM. DM-2 facilitates neurons' maturation and arrangement to form SFEBs, while DM-3 is used for further growth maintenance.

Isolation of Small Noncoding RNAs from Human Serum

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Cited by 13 •

2014

This protocol describes a method for extracting small RNAs from human serum. We have used this method to isolate microRNAs from cancer serum for use in DNA arrays and also singleplex quantitative PCR. The protocol utilizes phenol and guanidinium thiocyanate reagents with modifications to yield high quality RNA.

Education

JoVE Business - Marketing

Social Media Marketing

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2024

When a small bakery uses Instagram to showcase its latest pastries and engages directly with customers through comments and direct messages, it's leveraging the power of social media marketing. Social media marketing connects businesses with their audience to build brand awareness, increase sales, and drive website traffic. It is a cost-effective strategy that reaches over 3.6 billion users worldwide, providing businesses with an unparalleled platform for visibility and customer engagement. By...

Digital Media Planning

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2025

Strategically selecting online channels, ad placements, and content is essential for marketing campaigns to effectively engage target audiences and achieve specific goals. Digital media planning involves analyzing various factors to maximize reach and impact across multiple touchpoints. Identifying the target audience is the first and most crucial step. Marketers analyze demographic, psychographic, and behavioral data—such as age, gender, interests, and online behavior—to pinpoint the group...

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