Cognitive Conflict
Cognitive Conflict - Related Videos
01:38
Cognitive Dissonance
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2020
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
11:52
Misattribution of Arousal and Cognitive Dissonance
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2023
Source: Peter Mende-Siedlecki & Jay Van Bavel—New York University A host of research in psychology suggests that feelings of psychological arousal may be relatively ambiguous, and under certain circumstances, can lead us to make inaccurate conclusions about our own mental states. Much of this work flows from seminal research conducted by Stanley Schacter and and Jerome Singer. If someone experiences arousal and does not have an obvious, appropriate explanation, they may attempt to explain...
09:08
An Introduction to Cognition
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2023
Cognition encompasses mental processes such as memory, perception, decision-making reasoning and language. Cognitive scientists are using a combination of behavioral and neuropsychological techniques to investigate the underlying neural substrates of cognition. They are interested in understanding how information is perceived, processed and how does it affect the final execution of behaviors. With this knowledge, researchers hope to develop new treatments for individuals with cognitive...
13:20
Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
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2025
This protocol presents a more precise and effective method of repetitive transcranial magnetic stimulation of the dorsolateral and dorsomedial prefrontal cortices during an experimental task using neuronavigation and robotic systems. Based on the results, crucial implications are suggested for future online stimulation research.
06:12
Long-term Sensory Conflict in Freely Behaving Mice
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Cited by 9 •
2019
The presented protocol produces a persistent sensory conflict for experiments aimed at studying long-term learning. By permanently wearing a fixed device on their heads, mice are continuously exposed to a sensory mismatch between visual and vestibular inputs while freely moving in home cages.
FAQs
Cognitive conflict recruits control mechanisms that detect interference, adjust attention, and select an appropriate response. When incompatible representations or action plans are active together, these mechanisms help determine which information or tendency should guide behavior. This coordination explains why conflict is relevant to executive function and self-regulation, rather than representing only an obstacle to performance.
Incongruent trials are valuable because they place different demands on processing at the same time. In Stroop and flanker paradigms, distracting or incongruent information competes with a target response, making interference experimentally observable. Studying this competition helps psychologists connect task performance with attention adjustment, response selection, and the broader study of executive function.
Competing goals or response tendencies can pull behavior in different directions, even when a person must choose one appropriate action. Cognitive conflict provides a framework for examining how people manage those incompatible demands. This is especially relevant to self-regulation because successful behavior depends on adjusting attention and selecting a response when information or circumstances change.
A typical study presents a target together with distracting or incongruent information, as in a Stroop or flanker task. The participant must respond to the target while competing information places another demand on processing. Researchers then use the pattern of responses across these conditions to investigate interference, attention adjustment, and response selection.
Research on cognitive conflict can inform explanations of executive function, learning, judgment, and behavioral adaptation. The key contribution is linking competition among thoughts, perceptions, goals, or response tendencies to the control processes that guide action. This makes conflict tasks useful for studying how people respond when circumstances or information change, not merely how they handle distraction.
It is especially relevant when researchers want to understand how attention and decision-making operate under competing demands. The same framework also supports questions about self-regulation, learning, and judgment, because each can require a person to manage incompatible information or action plans. In this context, conflict paradigms provide a structured way to study behavioral adjustment.