4.11: Sales Promotion II
Customer-oriented sales promotion refers to the practice of tailoring sales promotions to meet the specific needs and preferences of individual customers.
Customer-centric sales promotions have benefits, such as boosting customer engagement through personalized offers that align with their interests and preferences. This fosters stronger connections, enhances brand loyalty, and drives repeat purchases.
Additionally, improving customer satisfaction through personalized sales promotions tailored to individual customers enhances their perception of being valued by the brand, which strengthens the customer-business relationship.
This is followed by higher conversion rates achieved by tailoring promotions to address customers' unique needs and purchases and boosting sales revenue.
It also improves brand perception by understanding customer needs, offering relevant solutions, and establishing a customer-centric business. This builds trust, generates positive referrals, and creates a competitive edge in the market.
Disadvantages of customer-oriented sales promotion include increased costs, complexity in execution, privacy concerns, and potential consumer fatigue.
Personalized promotions require resources, expertise, and data analysis, which can strain budgets. Privacy issues arise from collecting and utilizing customer data. Too many personalized offers can lead to decreased engagement and effectiveness.
Striking a balance is crucial to avoid overwhelming customers.
