Login processing...

Trial ends in Request Full Access Tell Your Colleague About Jove

3.4: Die Verfügbarkeits-Heuristik
INHALTSVERZEICHNIS

JoVE Core
Psychology

A subscription to JoVE is required to view this content. You will only be able to see the first 20 seconds.

Education
Die Verfügbarkeits-Heuristik
 
PROTOKOLLE

3.4: Die Verfügbarkeits-Heuristik

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

  • When one is faced with too much information
  • When the time to make a decision is limited
  • When the decision to be made is unimportant
  • When there is access to very little information to use in making the decision
  • When an appropriate heuristic happens to come to mind in the same moment

Availability Heuristic

The availability heuristic is a heuristic in which you make a decision based on an example, information, or recent experience that is that readily available to you, even though it may not be the best example to inform your decision. Biases tend to “preserve that which is already established—to maintain our preexisting knowledge, beliefs, attitudes, and hypotheses” (Aronson, 1995; Kahneman, 2011).

This text is adapted from OpenStax, Psychology. OpenStax CNX.

Get cutting-edge science videos from JoVE sent straight to your inbox every month.

Waiting X
simple hit counter