12.2
In a social setting, people may interact with others based on their most distinctive attribute, such as age, gender, or race. As a result, one can quickly evaluate another person as a whole—as a construct of the group categorization.
However, this process can result in unfavorable biases. One kind, stereotypes, are mental beliefs that are overgeneralized to the group. For example, older adults are believed to be weaker and less competent than younger adults.
Harboring a stereotype about a group can lead to prejudice—an unjustifiable attitude towards someone based on their membership in the group. By internalizing negative stereotypes about older adults, a person may immediately dislike their new, older neighbor even before getting to know them.
In many cases, an individual may not be consciously aware of their prejudices. Instead they make automatic negative associations, which can be demonstrated through the Implicit Association Test. This computer task measures how fast someone relates members of a group with either positive or negative images and words.
For instance, during one block of trials, the participant may see an image of either a young or old face. With their fingers on
Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identitie…
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