应用 eMASS 定制计划作为评估消费者权益的研究工具
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September 27, 2019
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此处介绍的是一个协议，用于检查消费者对在线零售环境中大规模定制的反应。该协议详细介绍了在线调查过程以及如何使用结构方程建模分析数据，以及如何使用潜在均值分析对数据进行分组分析。
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Park, M., Yoo, J. Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits. J. Vis. Exp. (151), e60035, doi:10.3791/60035 (2019).
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