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Chapters
- 00:04Introduction
- 00:51Participant Screening and Stimulus Construction
- 02:02Eye Tracking Protocol
- 04:06Eye-Tracking and Self-Reported Data Analyses
- 05:13Results: Representative Participant Fixation and Satisfaction in Response to Emotional and Rational Advertisement Viewing
- 06:19Conclusion
The study proposes an activation-match model to study how loneliness is mitigated when a lonely audience watches barrage videos of rational and emotional appeals. The protocol uses eye tracking to document duration and fixation, accounting for the degree of satisfaction when emotional needs are appeased by content and barrage.
