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Behavior
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使用虚拟商店作为调查消费者店内行为的研究工具
JoVE Journal
Behavior
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JoVE Journal
Behavior
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Please note that all translations are automatically generated.
Click here for the English version.
使用虚拟商店作为调查消费者店内行为的研究工具
DOI:
10.3791/55719-v
•
09:17 min
•
July 24, 2017
•
Kunalai Ploydanai
2
,
Jos van den Puttelaar
3
,
Erica van Herpen
2
,
Hans van Trijp
2
1
Wageningen University and Research
,
2
Marketing Consumer Behaviour Group
,
3
Wageningen Economic Research
Chapters
00:05
Title
01:15
Building Virtual Stores
02:30
Main Test Setup
05:33
Data Export Analysis
06:43
Results: Store Layout Influences Number of Products Purchased
08:00
Conclusion
Summary
Automatic Translation
English (Original)
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Automatic Translation
本文介绍了使用桌面虚拟商店创建虚拟购物环境来调查店内消费者行为。介绍构建和运行实验的协议的描述,以及关于商店布局的实验的结果,以及进行虚拟商店实验时的重要注意事项。
Tags
Virtual Store
Consumer Research
In-store Behavior
Store Layout
Virtual Reality
Product Placement
Supermarket
Data Collection
Experimental Conditions
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