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使用虚拟商店作为调查消费者店内行为的研究工具
 
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使用虚拟商店作为调查消费者店内行为的研究工具

Article DOI: 10.3791/55719
July 24th, 2017

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Summary July 24th, 2017

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本文介绍了使用桌面虚拟商店创建虚拟购物环境来调查店内消费者行为。介绍构建和运行实验的协议的描述,以及关于商店布局的实验的结果,以及进行虚拟商店实验时的重要注意事项。

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