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Neuroscience
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脑电图, 心率和电皮肤反应评估为广告知觉研究: 应用到禁烟公共服务公告
JoVE Journal
Neuroscience
This content is Free Access.
JoVE Journal
Neuroscience
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Please note that all translations are automatically generated.
Click here for the English version.
脑电图, 心率和电皮肤反应评估为广告知觉研究: 应用到禁烟公共服务公告
DOI:
10.3791/55872-v
•
06:39 min
•
August 28, 2017
•
Giulia Cartocci
,
Myriam Caratù
,
Enrica Modica
,
Anton Giulio Maglione
,
Dario Rossi
,
Patrizia Cherubino
,
Fabio Babiloni
1
Department of Molecular Medicine
,
Sapienza University of Rome
,
2
Department of Communication and Social Research
,
Sapienza University of Rome
,
3
Department of Anatomical, Histological, Forensic, and Orthopedic Sciences
,
Sapienza University of Rome
,
4
BrainSigns SRL
Chapters
00:05
Title
01:18
EEG Setup and Recording
04:24
Results: Cerebral and Emotional Reactions to PSAs
05:19
Conclusion
Summary
Automatic Translation
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Automatic Translation
下面的协议描述了一系列的操作和计算步骤, 以正确估计一个群体的情绪和大脑反应, 对选定数量的公共服务公告 (公益) 吸烟, 播出美国和欧洲在期间在1998和2015之间。
Tags
Electroencephalographic
Heart Rate
Galvanic Skin Response
Advertising Perception
Public Service Announcements
Antismoking
Neuroscience
Marketing Research
Frontal Alpha Band Asymmetry
Frontal Theta
Emotional Index
Galvanic Skin Response
Heart Rate
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