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Journal / Neuroscience / 脑电图, 心率和电皮肤反应评估为广告知觉研究:…
JoVE Journal
Neuroscience

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JoVE Journal Neuroscience
脑电图, 心率和电皮肤反应评估为广告知觉研究
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脑电图, 心率和电皮肤反应评估为广告知觉研究: 应用到禁烟公共服务公告

Article DOI: 10.3791/55872-v • 06:39 min • August 28th, 2017
August 28th, 2017 •
1, 2, 3, 1, 3, 4, 1
1Department of Molecular Medicine, Sapienza University of Rome, 2Department of Communication and Social Research, Sapienza University of Rome, 3Department of Anatomical, Histological, Forensic, and Orthopedic Sciences, Sapienza University of Rome, 4BrainSigns SRL

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下面的协议描述了一系列的操作和计算步骤, 以正确估计一个群体的情绪和大脑反应, 对选定数量的公共服务公告 (公益) 吸烟, 播出美国和欧洲在期间在1998和2015之间。

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神经科学 问题 126 消费者神经科学 神经 α α不对称 θ 脑电图 心率 电偶皮肤反应 接近撤退理论 情绪指数 情绪
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